Why is data quality important?
Data quality is important because without high-quality data, you cannot understand or stay in contact with your customers.
In this data-driven age, it is easier than ever before to find out key information about current and potential customers.
What are qualities of good information?
Information quality is a multi-attribute concept. If the attributes that define quality of information are of good quality or of high value then the information is said to have good quality. The attributes of quality of information are: Timeliness- The speed at which the information is received.
Why is the quality of information important to any business?
Quality is Critical to Satisfied Customers
Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.
Why is it important that data is accurate?
It is maintaining and assuring the accuracy and consistency of data over its entire life-cycle. Data integrity means that the data is accurate and reliable. In most companies, there are areas where important business decisions are routinely made based on data.